Wallpaper demonstrations, fashion shows, gift wrapping, refinishing and computer demonstrations have all worked well for retailers who were selling products associated with them.

4. Seminars

Often more appropriate for business-to-business marketing, seminars are the commercial side of demonstrations. If you hold a seminar, follow these rules for success:

1. Schedule the event at a time that is convenient to most attendees.

2. Be specific in the invitation about when the event begins and ends, who will be there and what the agenda is.

3. Follow up the invitations with personal phone calls.

4. Charge for seminar entrance to give it a higher perceived value.

5. Follow up after the event to get people’s reactions.

5. Premiums

Also called an advertising specialty, a premium is a gift of some kind that reminds your customer of you and your service. There are thousands of premiums from which you can choose: key chains, coffee mugs, refrigerator magnets, baseball caps, paperweights – just about anything that can be engraved, imprinted, silk-screened or embroidered with your company name and phone number.

6. Speeches

Depending on your topic and your market, you might want to speak before chambers of commerce, trade associations, parent groups, senior citizens or other local organizations.

7.
advertise on radio

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